Title:
Theory of Planned Behavior Factors on Decision Making to Become a Social Security Participant (BPJS Employment)

Authors:
Sony Ahmad Wardani, Retno Tanding Suryandari, Indonesia

Abstract:

Research was conducted to determine the factors that influence the purchasing decisions of social security participants in Indonesia, called BPJS employment. The population comes from BPJS Employment participants. This research uses convenience sampling technique. The sample needed is 156 respondents obtained from the calculation of the slovin formula. Testing using partial least square analysis-structural equation modeling (PLS-SEM) with SmartPLS3 software. The results showed that attitude towards employment social security, subjective norm, and perceived behavioral control have an influence on purchase decision. Purchase intention mediates the relationship between attitude towards employment social security and purchase decision. However, purchase intention does not have a mediating effect between subjective norm and perceived behavioral control on purchase decision. Based on the research results, several components of the theory of planned behavior (TPB), namely attitude, subjective norm and perceived behavioral control can be used as a reference to improve purchasing decisions, especially to become BPJS employment participants.

DOI: https://doi.org/10.51505/IJEBMR.2024.8825