Title:
Determining Potential Investor Preferences on Financial Investment Products Through Cluster and Conjoint Analysis

Authors:
Muhammad Zhafir Afif*, Haryaman Justisia Sulaiman, Ferdi Zanuar Azan, Tiara Amelia, Ghaida Insani Gemilang, Indonesia

Abstract:

The amount of capitalization and community participation in investing indicates a country's economic development. Indonesia is presently experiencing a demographic advantage that could lead to a rise in investors, particularly in financial investment products. This potential must be supported by market research on financial investment products to optimize such a large potential market. Therefore, this study aims to analyze potential market segments and design financial investment product characteristics that align with investor preferences. This study utilized a quantitative approach with k-means clustering and adaptive conjoint analysis. The study results can define the optimal investment product and provide policymakers with information for introducing and educating the public about diverse investment categories. This study provides an exhaustive analysis of investor preferences and market segmentation in the Indonesian financial investment sector.

 DOI: https://doi.org/10.51505/IJEBMR.2024.8722