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Abstract: Indonesia has great biological prospects for the health sector, which need to be managed well. It is a fact that the raw materials used as medicinal plants to date are mostly obtained from wild plants, not cultivated plants. Several previous studies explored the ethno botanical and ethno pharmaceutical sides; this research became the basis for the researcher's study, which focused on developing social entrepreneurship programmes and activities by combining studies on pharmaceutical economics to increase the economic value of plants with medicinal potential in the social and economic development of society. This research aims to: a) explore the social entrepreneurship approach that can be used to empower the community; b) identify the obstacles and opportunities that exist in improving the community's economy through managing wild plants. The methodology of this research uses a mixed-methods approach with a sequential explanatory design, where the initial stage involves collecting and analysing quantitative data, followed by collecting and analysing qualitative data in the next stage. The social entrepreneurship approach involves a series of stages that include: 1) the social entrepreneurship process; 2) identification of social problems; and 3) idea development. 2) social entrepreneurship operations: planning, programme implementation, infrastructure development, and solution implementation; as well as 3) social value creation, including social impact evaluation, community capability development, and community empowerment. In its implementation, the social entrepreneurship approach has several obstacles and barriers. Social entrepreneurship must understand the local context and design strategies that can overcome these obstacles to achieve sustainable results in developing community capabilities. Support from various parties, including governments, non-governmental organisations, and the private sector, can also help overcome some of these obstacles. |
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