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Abstract:
This study
aims to undertake a comprehensive investigation into the factors influencing
the satisfaction of both graduates and employers for high-quality programs
offered by economics universities. Through an analysis of seven independent
factors, covering General Academic Knowledge, Specialized Academic Knowledge,
Professional Attitude, Professional Academic Skills, Interpersonal Skills, Problem-solving and
Adaptability Skills, Leadership and Motivational Skills, the study seeks to
identify both strengths and areas requiring improvement within economics
programs. By scrutinizing these dimensions, the study intends to offer
actionable solutions that can be used as a framework for educational
institutions to equip students with the knowledge and skills required by the
job market, serving as a foundation for reference and policy recommendations A total
number of 350 questionnaires were collected from graduates of high quality
programs at economics universities in Vietnam as well as enterprises or
businesses employing individuals who have completed or are currently studying
in these training programs. 325 answers were considered valid and met the
requirements that were initially set. The research model was created by
integration of three approaches: the ASK model, the resources/capabilities of
the training institution, and the additional benefits to learners, with the
addition of a new variable “Leadership and Motivational Skills”. SPSS 23 was
used to assess the consistency and validity of all variables and test the
hypotheses using a regression model. Both
primary and secondary data are used in this research. The
findings show that the five dimensions of high-quality programs influence the
satisfaction of both graduates and employers. The new variable “Leadership and
Motivational Skills" was found to be the most influential factor in
predicting the satisfaction levels of both target groups regarding the quality
of education in high-quality programs at economics universities.
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