|
Abstract:
Image is an important asset for an
organization that must be continuously built and maintained. A good image is an
important tool, not only to attract consumers to choose products or services
but also to improve customer satisfaction with the organization. The image also
shows the existence of an organization in the eyes of the public, namely
showing the public's view of the organization that was formed over a long
period. A well-formed image will also have a good impact on achieving the goals
set by the individual or organization. Based on
preliminary research, it is known that the image of PGRI Schools in Bogor
Regency is relatively not optimal. Therefore, research is needed to obtain
information on variables related to improving service quality. This research
aims to carry out strategies and ways to improve the organization's image by
researching the influence of personality variables, servant leadership,
organizational culture, and service quality. This research uses the path
analysis method to determine the influence between the variables studied and
the SITOREM method for indicator analysis to obtain optimal solutions to
improve the organization's image.
|
