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Authors:
Ghozali Maski, Murniati, Vietha Devia S S, Khusnul Ashar, Indonesia
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Abstract:
Tourism
has become important because an area has attractive natural resource potential,
and a very strategic geographical location. In addition, it has an interesting
culture so that its tourism development is different from the others. Malang
Regency is one of the areas in East Java province which has almost the same
tourism potential as Bali, especially its beach tourism. But so far, it has not
been followed by stable tourist visits, especially foreign tourists and
information shows that the last two years have decreased. One of the things
that causes this is the development of culture that is not supported enough and
the use of technology that is still limited. So because of that, a tourism
concept and a specific tourism development strategy are needed, and concept
development and strategy formulation are based on the results of a two-sided
attribute analysis, namely supply and demand. This study
uses primary and secondary data with data collection techniques through Google
forms and Library Research. The data obtained were analyzed by quantitative
methods. The analysis tool used is the Principal Component Regression Analysis,
and from here it goes on to SWOT, IFAS, and EFAS analysis to formulate a
tourism development strategy. Based on
the results of data analysis, it was found that both the supply side and the
demand side each had a significant effect. And from here it is sorted again
related to what indicators are most meaningful in explaining the attributes.
For this reason, it is known that from the supply side there are two
influential attributes, namely Attraction and Ancillary. Meanwhile, from the
demand side, there are also two attributes, namely Motivation and Preference. In line
with that, the results of the analysis above are continued into the next
analysis to develop a tourism development strategy, and the result is that it
is necessary for tourism development by increasing the quality of inadequate
accessibility, namely regional infrastructure, in this case roads leading to
tourist sites. Then the use of technology in management and development, as
well as the need for support from tourism agencies and tourism governance and
other institutions that are able to synergize the development of tourism
destinations.
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