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Abstract: Entrepreneurship is a driving force behind worldwide economic growth in a variety of areas. This trend is exemplified by a growing population of rural entrepreneurs involved in small and medium-scale manufacturing firms, which is causing substantial transformations in labor force dynamics. In this context, this research assesses the impact of social relations on the entrepreneurial orientation of rural entrepreneurs in Kurunegala district, Sri Lanka. This comprehensive analysis takes a holistic approach, combining inductive and deductive research approaches and utilizing a dual quantitative and qualitative data collection strategy. The research findings highlight the pivotal role of "social relations" as a spatial factor, demonstrating a moderate positive correlation with entrepreneurial orientation, accounting for 30.4% of the variation in the dependent variable. Furthermore, the study emphasizes the importance of humanizing neighborly ties, emphasizing mental well-being, increasing life happiness, participating in social work, and cultivating a culture of sharing and caring. Qualitative research reveals the intangible, hidden aspects of the entrepreneurial scene. As a result, this study advises for the region's entrepreneurial orientation to be reinforced by creating strong social links and implementing future-oriented industrial planning. More research is needed to uncover the unknown features of the link between independent and dependent variables. Such investigation promises to reveal more about the dynamics of entrepreneurial orientation in the Kurunegala district. Finally, this research endeavor has the potential to stimulate the growth of small and medium-scale manufacturing firms in rural areas, thus considerably contributing to the region's overall economic development.DOI: https://doi.org/10.51505/IJEBMR.2023.71115
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