Title:
Marketing in Globalization Prospective: A Case Study of Global Trade in Contemporary Era

Authors:
Dr. Opal Adwok Amon Ayiek (PhD), Sudan

Abstract:

The main purpose for conducting this research is to understand how modern technology influence the marketing globalization process. The Study gave explanation of Marketing in general according previous Philosophers who wrote about the origin of marketing in different viewpoints; they defined marketing as typically seen as the task of creating, promoting, and delivering goods and services to consumers and business through exchange. Also globalization is explain by those philosophers in different angles, such as Economist, Political Scientist and business Scholars. This is considered within the content of World Trade Organization (WTO) activities in its help of encouraging the process of marketing globalization. Together with communication technology development as it is shown by two world maps of telecommunication which is illustrating how telecommunication developed with the used of telegraph that has evolve into what is taking place now, from ware telephone, mobile, computer, and Smartphone communication. Also the article has identified types of globalization, factors influencing globalization, and features of globalization. The study has revealed inform of Bar Histogram about increased movement of goods and services between developing and least developed countries in certain period of time. The researchers has some positive observations in two world maps of telecommunication which are considered to be good in promoting market globalization process of telecommunication innovation, while also there are negative observations which derail work of this process These include Wars with the used of highly modernized weapon, competition over third world natural resources with the use of military malicious, that being witness of spread of Russia Wagner in west Africa , and climatic change that is creating, Natural disasters; Wild fire, drought, and Flood. The study suggest the way forward to be the attainment of Political stability to enable the world Community focus on solution of such issues.

DOI: https://doi.org/10.51505/IJEBMR.2023.7912