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Abstract: In today's interconnected and rapidly changing world, globalization has become a significant force shaping the business landscape. As companies expand their operations across borders and engage with diverse markets, it is crucial for them to adopt strategies that effectively align with the globalization process. This research article explores various business strategies that enable organizations to thrive in the globalized economy. By examining the key drivers and challenges of globalization, analyzing successful case studies, and drawing on relevant academic literature, this article provides valuable insights into developing effective business strategies in the global context.DOI: https://doi.org/10.51505/IJEBMR.2023.7814
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