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Abstract: These days, Social Networking Sites (SNS) have become the primary source of communication between individuals. The main focus of this study is to determine the impact of social networking sites on the academic performance of youth. A sample of 309 youth was selected, and the primary data was collected through the questionnaire. The collected data were analyzed using SPSS. The results were exciting; the results show that SNS is affecting the student’s academic performance. The study further confirmed that most respondents visit the SNS daily for an average of half an hour to more than 3 hours. The study further reveals that the number of active friends increases the youths’ academic performance. Since the study confirmed that the usage had affected children's academic performance, there is an urgent need for counseling and advice to the youths regarding the dangers of addiction to SNS the school authorities and parents. The other factor is that students' time on SNS affects their academic performance, and they cannot finish the portion within the assigned time. Based on these findings, it can be used to propose the appropriate methods for students to manage and balance their time without affecting their academic performance.DOI: https://doi.org/10.51505/IJEBMR.2023.7703
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