Title:
Online Commerce in Ranchi (Jharkhand) of India: a Comparative Study of Zomato and Swiggy

Authors:
Roshan Baa, India

Abstract:

Zomato and Swiggy are the two most popular food delivery apps in India, with each of them offering its own unique features and benefits to their customers and are successful in building strong brand recognition and customer loyalty. Zomato and Swiggy are the two dominant players in the food delivery industry, however, there always a new player entering the market regularly creating competition for them for which they need to continuously innovate and improve their service to stay ahead of the competition. By studying their marketing campaigns, we can learn about effective branding, customer acquisition, and retention strategies. The objective of the research is to determine the current best online food delivery company between Zomato and Swiggy from the point of view of the consumers living in Ranchi and to determine the most prominent factors that affect the decision making of a consumer. The survey also focused on trying to capture the mobile applications used by the respondents to order food online. The survey asked the respondents to give their preference between Zomato and Swiggy which helped us to make a definitive conclusion regarding our objectives. The research aimed to get responses from people belonging to diverse backgrounds so that the results obtained could be generalized for a wider population.

DOI: https://doi.org/10.51505/IJEBMR.2023.7601