Title:
Marketing is a Fundamental Tool for Entrepreneurial Success: the Importance of High Marketing and the Fundamental Concepts of the New Marketing

Authors:
Boniello Carmine, Italy

Abstract:

The term marketing has historically been used to indicate the company's activity aimed at managing relations with the market and facilitating the marketing of goods and services. Marketing typically concerns decisions relating to the product: characteristics and image, sales price, distribution channels, promotional and advertising actions, sales network. over the years we have gone from a production oriented company, focused on production and product, to a marketing oriented one, focused on the customer. Today more than ever, marketing related to high tech products is becoming important because high tech products are conquering the market. In this work we will highlight the salient points of "high tech marketing".

DOI: https://doi.org/10.51505/IJEBMR.2023.7514