Title:
Marketing in High Tech Companies: A Valid Ally for Business Success with the Associated Risks

Authors:
Boniello Carmine, Italy

Abstract:

Marketing is a branch of economic science that deals with the descriptive study of the market and the analysis of the interaction of the market, of users with the company. Marketing represents the tool to designate the success of the company within the market. Starting from this statement, in this contribution we will first examine the importance that marketing plays in High Tech companies, guaranteeing their success on the market, and then focus on the risks connected to them.

DOI: https://doi.org/10.51505/IJEBMR.2023.7203