Title:
Growth Strategy & Sustainability Pt. Jakarta Industrial Estate Pulogadung

Authors:
Landi R Mangaweang, Zulkifli, Agustinus Miranda W, Ahmad Hidayat Sutawidjaya, Indonesia

Abstract:

The industrial revolution is currently entering a transitional period from the 3.0 era which relied on automation technology and robots, towards the 4.0 era which combines the power of big data-based information technology (big data) and artificial intelligence (artificial intelligence). The aim of the research is to formulate and make a Growth & Sustainability Strategy Plan for PT. Jakarta Industrial Estate Pulogadung and Formulating and determining the Formulation and Leveling of PT Jakarta Industrial Estate Pulogadung's Growth & Sustainability Strategy for Supporting Infrastructure (HR, Finance & Information Technology. Conclusion: Optimization Strategy, namely business optimization in increasing income or reducing expenses & Business Redefinition, namely carrying out re-planning of business lines that have the opportunity to be developed KIP remaster plan, which is to diversify property products including Industrial, Commercial & Residential What needs to be done is Business Development & Operations, namely E-Commerce Warehousing, Cold Storage, Modern Warehousing, Offices, Retail (Shopping Centers) Integrated hotels, rental apartments and condominiums and entering new industrial areas: namely expanding the management or operation of industrial estates outside KIP, the programs are: Development of KIT Subang, expansion to other integrated industrial areas.

DOI: https://doi.org/10.51505/IJEBMR.2023.7104