Title:
Factors Affecting Customer Satisfaction at Honda AHASS Workshops in Wangon District, Indonesia

Authors:
Siti Masrokhah, Rustina Dewi, Melan Susanty Purnamasari, Agus Suprapto, Amrullah, Suprapto, Indonesia

Abstract:

The purpose of this study to examine the factor factors influence customer satisfaction ahass wangon. The result shows that service quality has no significant effect to customer satisfaction, it can be proved by sig value. the count is greater than 0.05 ie 0.894> 0.05. Loyalty has a significant effect on satisfaction, this can be proved by the sig value. count smaller than 0.05 ie 0.008 <0.05. The facility has no significant effect on customer satisfaction, this can be proved by the sig value. count greater than 0.05 ie 0.079> 0.05. Reliability has no significant effect on customer satisfaction, this can be proved by the sig value. the count is greater than 0.05 ie 0.661> 0.05. Price has a significant effect on customer satisfaction, this can be proven with sig value. count smaller than 0.05 ie 0.020> 0.05. service quality, customer loyalty, facility, reliability and price have influence proportion to customer satisfaction equal to 37,3% while the rest 62,7 is influenced by other variable which is not in linear regression model.

DOI: https://doi.org/10.51505/IJEBMR.2022.61213