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Abstract:
This
research article aims to show the stability of demand from the perspective of
the consumers. The stability of demand is mainly influenced by consumer income,
commodity prices, forecasts of future prices and taste. The
methodology used in this research was the phenomenological method. This
research analyzes the phenomena regarding the increase in the prices of basic
staple commodities from the perspectives of the sellers and the buyers who face
the price increase, and their views on price increases to maintain price
balance. The
increase in prices at the markets in Pontianak City occurred ahead of Eid
al-Fitr al-Fitr, and burdened people with lower-middle income because it reduced
the purchasing power of the people ahead of Eid al-Fitr. Even though the
‘market operation’ program had been carried out by the Government to balance
the prices in every urban villages around the City, it still failed to cope
with the price increase ahead of Eid al-Fitr. Therefore, it can be assumed that
the stability of demand in Pontianak City has not been achieved.
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