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Abstract: Digital transformation is an opportunity and a challenge across all industries in the world as well as in Vietnam. Digital transformation in tourism is focusing on platforms and solutions for smart management of tourism activities. Smart products and services associated with digital transformation of augmented reality, virtual reality, 3D mapping. Tourism businesses in Vietnam are strongly implementing digital transformation to overcome the consequences after the Covid-19 pandemic. In Vietnam, the tourism industry's opportunities in digital transformation include the implications of digital transformation strategy; effectively promote the integrated development of the industry; strongly promote the transformation and upgrading of the tourism industry. In addition, there are challenges such as the limitation of the digital transformation limit of the tourism industry; digital workforce shortage; The problem of digital infrastructure is still very difficult.DOI: https://doi.org/10.51505/IJEBMR.2022.61202
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