Title:
Corporate Social Responsibility and Customer Loyalty in Hungary

Authors:
Noor AlKhudeirat, Jordan

Abstract:

This study aims to investigate investigates the relationship between corporate social responsibility and customer loyalty in the presence of controlling factors, namely, customer trust and corporate image. A study questionnaire was distributed to a random sample of telecom company customers in three telecom companies in Hungary – (Magyar Telkom, Telenor, and Vodafone). Also,(700)Seven hundred paper and electronic questionnaires were distributed to the clients customers of these three companies. A total of (498) questionnaires were retrieved, with fora recovery rate of 71.1%. The study used descriptive statistics and multiple regression test data to draw conclusions. The study findings suggest that there is a relationship between corporate social responsibility and customer loyalty, in addition to the existence of and a relationship between corporate social responsibility, customer trust, and corporate Image.

DOI: https://doi.org/10.51505/IJEBMR.2022.61117