Title:
How Has the Covid-19 Pandemic Affected the Block Chain Industry: a Comparative Analysis of Pre- and Post-Covid Communication Strategies

Authors:
Sadia Bruce, Spain

Abstract:

The block chain industry runs on trust and effective external communication to attract customers, deliver products, and generate loyalty and trust. In a time where COVID-19 reigns supreme, wreaking havoc on the economy on a global scale, how has the pandemic affected the advancement of block chain technology and projects? Using comparative analyses, we will look into how block chain companies are modifying their existing communication strategies to adapt to a changing post-COVID world. We will derive important overall strategies from anecdotal evidence to present a formal framework for dealing with global phenomena like the current pandemic.

DOI: https://doi.org/10.51505/IJEBMR.2022.61114