Gender is defined as the fact of being male or female. This definition is restricted as gender goes beyond the biological differences between men and women. Gender is sociological difference between men and women, is the social construction and its implications and varies over time from one culture to another. This study explored how gender laws, policies and programs affected the social-economic development of families in Kenya. A target population of 100 registered business operators in Embu Town were accessed. Judgmental and purposeful sampling methods were used to select a sample of 30 respondents. Data was collected using semi-structured questionnaire. Data was analysed quantitatively and qualitatively and was presented using tables, graphs, pie charts and statement. The study employed Feminist theory, which aims to create an understanding of gender inequality. It examines women's and men's social roles, experience, interests, chores. Kenya constitution 2010 stipulates various human rights under the bill of right; every person is equal before the law and has the right to equal protection and equal benefit of the law. Equality means one enjoy all rights and fundamental freedoms, Women and men have the right to equal treatment, including the right to equal opportunities in political, economic, cultural and social spheres. State or a person shall not discriminate directly or indirectly against any person on grounds; race, sex, pregnancy, marital status, health status, ethnic or social origin, colour, age, disability, religion, culture... Findings; men in Embu have been discriminated directly and in-directly, existing gender laws and policies are discriminative and in favour of women. Current affirmative action programs are non-inclusive and not responsive to needs of men and women. Conclusions; gender laws, policies and programs in Kenya be made more inclusive to cater for men and women needs and avoid transfer of discrimination and violence from one sex to the other, not to instigate divisions/gaps between men and women in social- economic development. Recommendations, the government, gender policy makers, gender policy implementers, and other stakeholders are fully involved while addressing gender issues to avoid gender blindness in social economic development of Embu County.