This research started when a decline in the total of new student that applied to the university A in 2017/2018 occurred, and indicate due to a quite significant increase in tuition fees that was set by the university in that year. The research objectives are to find out the influence on tuition fees change affect the total of new student applicants at a university. This research use quantitative method with the total of student applicants and the total of tuition fees since 2016/2017 academic year to 2018/2019 academic year on informatics engineering study program. The analysis is done by using elasticity formula. The research result shows that student applicants who applied to informatics engineering program are very sensitive towards tuition fees raise with -1.848 elasticity level, which means IDR 1.000.000,- increase in tuition fees would reduce the number of students applicants as much as 1.8 people. On the other hand, when the tuition fees is decrease 13.27 % lower from the previous year causes an increase in the total of new applicants to 45.3 %.