IJEBMR
ISSN: 2456-7760

Title:
THE IMPACT OF INTERNAL MARKET ORIENTATION AND JOB SATISFACTION ON EMPLOYEE ORGANIZATIONAL COMMITMENT AMONG MALAYSIAN CHILDCARE EMPLOYEES

Authors:
Yaty Sulaiman, Malaysia

Abstract:
The childcare sector has grown tremendously over the years in Malaysia, due to the growing number of women who are joining the paid labour force. In fact, the number of childcare centres in Malaysia has been steadily increasing and is expected to continue to increase in the future. A good formal early childhood education is importance in contributing to the human capital building and to the nation's growth, especially in achieving Vision 2020 which is to see Malaysia as a developed country. Therefore, this study aims to investigate the impact of internal market orientation and job satisfaction on Malaysian child care employees. A total of 360 front-line employees from registered childcare centres in 12 states from Peninsular Malaysia, representing a response rate of 72%, participated in this study. The researcher collected the data through self-administered survey questionnaires. The study employed exploratory factor analysis to conclude the construct validity. The hypotheses were tested using Multiple Regression Analysis with SPSS version 19.0. The findings suggested that if the childcare centers want to increase job satisfaction level and organizational commitment level among their employees, they should make efforts to execute internal market orientation which was viewed by the employees as the important element in influencing their job satisfaction and then their organizational commitment toward the organization.

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