Solar has been globally accepted as one of the best source of sustainable and clean energy. A lot of advancement has happened on the technical front of developing solar energy systems with higher efficiency and better durability. However the presence of solar remains a big concern as adoption levels has not reached to sufficient levels. Solar being a relatively new technology innovation has been perceived as one of the most promising renewable energy sources. Probably technical aspects of solar energy reached a myopic levels for innovators and this has somewhere avoided understanding the demand side of the solar story. Focus has been majorly in developing the technology to higher efficiency levels. Attention has now shifted to understand the demand side of solar energy. A lot of studies has been conducted across to understand the consumer buying behavior related to solar energy. This paper gives an extensive insight on the attitude and purchase behavior of consumers taking educational institutions as the consideration set. A set of educational institutions having a capacity exceeding 20Kw of electricity has been selected as the sample set of study. The study aims to understand the attitude and awareness of people towards solar energy and the decision making parameters for solar energy products purchase.