IJEBMR
ISSN: 2456-7760

Title:
THE INFLUENCES OF SALES TRAINING AND PERSONAL SELLING ON SALES FORCE PERFORMANCE, EVIDENCE OF INDONESIA

Authors:
Supriyanto, Maya Ariyanti, Indonesia

Abstract:
This research is to investigated the influence of sales training and personal selling either partially or simultaneously to sales force performance in a company that marketing pharmaceutical products, vitamins, vaccines and poultry equipments in Indonesia. Surveys were conducted to collect data from 170 salespeople working in the company. Analysis of data using multiple linear regression with SPSS 20 software. The results showed that sales training and personal selling partially and simultaneously have a significant influence on sales force performance. Finally, the implications, limitations and recommendations for further research are discussed

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