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Open Access
IJEBMR

Title:
CONSIDERATION OF CUSTOMER SATISFACTION AT SAN FRANCISCO INTERNATIONAL AIRPORT AND ITS IMPLICATIONS

Authors:
Mingzhen Xiong & Paul D. Berger, USA

Abstract:
This paper examines which services at the San Francisco Airport (SFO) appear to be drivers of how often a traveler flies out of SFO. We use the latest available data from SFO and different variables and build upon previous satisfaction studies of SFO and other airports. We use descriptive statistics, t-tests for differences in mean, simple and multiple stepwise regression analyses. We perform separate analyses for leisure travelers and business travelers.

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