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IJEBMR

Title:
THE EFFECT OF ISLAMIC WORK ETHICS ON THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SME PERFORMANCE IN NIGERIA. A PLS SEM ANALYSIS

Authors:
Olanrewaju Kareem, Adi Anuar bin Azmin and Tunku Salhabinti Tunku Ahmad, Malaysia

Abstract:
The issue of ethical crises affecting the performance of firm despite evidence of quality managerial practices has been highlighted in various literature. Protruding Islamic work ethics has a guideline for enhancing effective management practices, this study aims to examine the moderating influence of Islamic work ethics on the magnitude of market orientation's effect on SME performance in a developing country. A survey data was collected from 531 owners/managers of SMEs that are duly registered member of Nigerian Association of Small and Medium Enterprise in six states of six geo-political zones in Nigeria. Using Smart PLS SEM as the analytical tool to perform the analysis of data received from the respondents. The findings of the study reveal that though market orientation exert significant positive influence on SME performance, the performance was improved with the moderating effect of Islamic work ethics. Therefore, a contribution of novel insight to literature and practice that the practice of Islamic work value imbues quality management practices that would positively enhance effectiveness, efficiency and harmonious working environment that would result to improved firm performance. Limitations and areas for future research are discussed

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